From high school dropout to creating the new ASOS: How a 16-year-old overcame depression to build online shopping empire - and it all started with a $15 bikini
Paris Marchant, 16, and her partner Lawrence Lees, 20, started a business
Paris started the company after buying and selling bikinis off eBay
Generation Outcast Clothing was founded in January this year
The clothes are bought wholesale from Sydney and shipped internationally
Paris started the business after she left school in Year 9 due to depression
Outcast Clothing is aimed at teenage girls with ready to wear styles
The business has more than 152,000 Instagram followers
Paris Marchant first realised she could make a profit out of selling clothes when she saw a $15 bikini for sale on eBay.
She posted a status on Facebook asking if any of her friends would like to buy one, and in December last year, she turned her first profit.
Just nine months later, the 16-year-old and her partner Lawrence Lees, 20, have built their own fashion empire – Generation Outcast Clothing.
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Fashion forward: After buying and selling bikinis from eBay, Paris Marchant build her own fashion empire
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Fashion forward: After buying and selling bikinis from eBay, Paris Marchant build her own fashion empire
Business savvy: Paris Marchant (right) and her partner Lawrence Lees founded Generation Outcast Clothing
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Business savvy: Paris Marchant (right) and her partner Lawrence Lees founded Generation Outcast Clothing
Generation Outcast Clothing with ideas on what to wear to a festival
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‘Me and my partner Lawrence went to Bali in January and over there we bought some clothing,’ Paris told Daily Mail Australia.
‘We brought it back and started doing markets in Glebe in Sydney.
‘We had a great response from that and would make a few grand ever Saturday.’
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Solid grounding: Lawrence and Paris started their business with a stall at Sydney's Glebe markets, an online website and Instagram page
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Solid grounding: Lawrence and Paris started their business with a stall at Sydney's Glebe markets, an online website and Instagram page
Target market: Paris chooses all the clothes they sell, looking for on-trend styles at affordable prices
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Target market: Paris chooses all the clothes they sell, looking for on-trend styles at affordable prices
Paris and Lawrence, of Belmont New South Wales, started an online website and Instagram page, shipping their clothes to clients across the Australia.
They started buying their clothes wholesale from Sydney, and in June this year began to ship internationally.
In less than a year, Paris and Lawrence had turned an idea in to a profitable business with a 152,000 strong Instagram following - making what was their yearly salary in just one month.
Paris Marchant: high school dropout to fashion queen
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Sexy Lingerie Outlet Online Sale Wholesale For Women At www.lover-fashion.com
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Social status: Instagram has been a solid platform for building their business and Outcast Clothing now has more than 152,000 followers
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Social status: Instagram has been a solid platform for building their business and Outcast Clothing now has more than 152,000 followers
Paris started the business after she left school in Year 9 due to clinical depression.
Throughout high school Paris had felt isolated, she attended school in Dungog, New South Wales, and felt like she didn’t belong.
‘I didn’t think life could get better,’ she said.
‘But if you find what you love and get in to a new environment, time does fix everything.’
Finding her passion: Paris, who left school in Year 9 after battling clinical depression, found happiness through starting her own business
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Finding her passion: Paris, who left school in Year 9 after battling clinical depression, found happiness through starting her own business
Paris said the main contributor to their success was social media.
Generation Outcast Clothing is targeted at girls Paris’ own age, and Instagram is how they stay connected.
‘We have more than 150,000 Instagram followers now and they’re all organic,’ Paris said.
Where it began: Paris founded the business on swimwear, after selling bikinis she bought through eBay
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Where it began: Paris founded the business on swimwear, after selling bikinis she bought through eBay
On trend: Generation Outcast Clothing focus on ready-to-wear designs that are affordable for teenage girls
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On trend: Generation Outcast Clothing focus on ready-to-wear designs that are affordable for teenage girls
‘To get noticed online you have to have a social media presence.’
The clothes they sell are chosen by Paris, who keeps their ready-to-wear style on trend and affordable.
‘Young girls on a tight budget are able to afford nice clothes,’ she said.
Art of design: Going in to the future Paris hopes to design her own clothes
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Art of design: Going in to the future Paris hopes to design her own clothes
Going in to the future, Paris said she hoped to make Generation Outcast Clothing a house-hold name.
They are set to launch a new website in a few weeks’ time, and hope to inspire other young people to live a life of purpose and believe in themselves.
Paris said one day she hoped to start designing her own clothes.
Anyone who is suffering from depression or mental health issues should contact Beyond Blue on 1300 22 4636 (Australia), the National Suicide Prevention Lifeline on 1800 273 8255 (USA) or the Samaritans on 08457 90 90 90 (UK), or a local help group.
Monday, September 28, 2015
Monday, September 14, 2015
wholesale clubwear Mindy’s fashion game has away
Mindy’s fashion game has aways been exemplary: I don’t think anyone else on TV can quite match her ability to pair bright prints and layers with ostentatious statement pieces. That sounds like a backhanded compliment, but it’s not: I mean, sure, you’ve got the ultra-sleek stylings of Olivia Pope, the late ’60s, false-eyelash-fuelled glam of Megan Draper, the retro-inspired adorableness of Jessica Day — but no one’s doing Mindy Lahiri like Mindy Lahiri. That said, I’m a huge fan of the show’s costume designer, Salvador Perez (did you see his collaboration with BaubleBar? It launched Tuesday, and it is fabulous, darling).
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Anyway, we’ve known for a while now that her respective fashion, beauty, and accessories games are super on-point, but now that things are heating up with Danny (in a major way), we’re starting to find out that she has quite the lingerie collection as well. Though it makes sense — she does have the infamous, pink thong-sporting Diamond Dan to keep up with, after all! Yep, from the Season 3 premiere onward, she’s been sporting some amazingly adorable/sexy looks, and as Mindy and Danny white water raft their way through their relationship, I’m sure we’ll be seeing a lot more (that sounded less creepy in my head). I mean, check out this IG of all of Mindy’s rainbow of bras:
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Anyway, we’ve known for a while now that her respective fashion, beauty, and accessories games are super on-point, but now that things are heating up with Danny (in a major way), we’re starting to find out that she has quite the lingerie collection as well. Though it makes sense — she does have the infamous, pink thong-sporting Diamond Dan to keep up with, after all! Yep, from the Season 3 premiere onward, she’s been sporting some amazingly adorable/sexy looks, and as Mindy and Danny white water raft their way through their relationship, I’m sure we’ll be seeing a lot more (that sounded less creepy in my head). I mean, check out this IG of all of Mindy’s rainbow of bras:
Friday, September 11, 2015
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It is time for “a different kind of nude,” according to Ade Hassan, founder of online lingerie and hosiery label Nubian Skin. Hassan aims to redefine the industry's definition of nude by offering lingerie in skin-tones suitable for women with darker complexions and filling what she see's as a big gap in the intimates market.
“My nude isn’t the nude I see in shops. Despite the reality that women of colour have the same needs as all women when it comes to lingerie and hosiery, the industry simply doesn’t cater to us. So, I thought, it’s time to rethink the definition of nude,” said Hassan, explaining where she found the inspiration for her lingerie label.
Nubian Skin: Redefining 'nude' lingerie"I wanted women of color to feel included"
The former economics graduate turned designer was frustrated by the lack of nude, or flesh tone options available to her and decided it was time to cater to the needs of women of all color. “If a woman works in a professional atmosphere and she wants to be taken seriously, she cannot wear a sheer blouse with a coloured bra or a white dress with yellow shoes and black tights because then she just looks like a bumblebee. I wanted women of color to feel included and to be able to shop their own shade of nude.”
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Although other lingerie labels have tried to include darker shades in their nude range, such as Marks & Spencer with its Nearly Naked line, the color options have been limited to one or two deeper tones and restrictive in their sizing options as well. “I think that there a lot of brands out there making incredible items of lingerie, that is just a fact. But with regards to their nude offering I think that it is just something many designers, or perhaps decision makers at the brand, have chosen not to look at,” noted Hassan. “Or maybe they have and its just not something that has really taken off. I can't really say why they do what they do, but it's a gap in the market which we can address.”
Hassan felt that she was the right woman to address that gap in the market. “Launching my own lingerie line was not a very natural jump for me to make,” explained Hassan, who previously studied finance and development and worked as a strategy consultant and analyst, “but I have always been very interested in fashion.” To ensure she was successful with the development of her first collection and to understand the design behind the lingerie, Hassan took time off work to study fashion design in Paris before going back to London to launch Nubian Skin.
Once back in the UK, Hassan began researching which true-to skin tones would be best for the label. The lightest shade available from Nubian Skin is called 'cafe au lait' and is said to be suitable for women with a lighter skin tone, or with a mix of ethnical backgrounds. Then there is 'caramel,' a rich golden-brown tone, followed by 'cinnamon,' a medium dark color. Finally there is the darkest shade, Berry, “a really lovely deep, rich cocoa color.” In order to help her customers find a suitable match, Hassan has been uploading images to the label's Instagram account prior to the store' s launch.
"OhNubian Skin: Redefining 'nude' lingerie that's me, that's my skin tone"
“We have had a lot of comments from users saying 'oh that's me, that's my skin tone' which is amazing, but we also have been using foundation colors to match the tones and act as guidelines to help customers find their match.” Once customers have found their match they can pre-order a bra, pants and tights all for under 100 pounds, as Hassan aims to have her label accessible to all women. For example, essential T-shirt bras retail for 29 pounds, thongs for 10 pounds and classic lace push-up bras for 39 pounds.
Although Hassan does have a good selection of nude-tones, some customers have been expressing their concerns regarding the sizing options available. Nubian Skin currently offer bras in sizes 30B to 36DD/E, which leaves out a number of women. “The decision to use the normal sizing range for the first collection was one we thought about a lot, since a lot of women of color are very well endowed,” explained Hassan. “But when you first start up a business you have to be incredibly practical about things, otherwise you will lose money before you actually start. So we thought we would be very conservative and see if there was demand and then go from there. But we have listened to the initial feedback we have received and it has always been our plan, if things went well, to expand our sizing offer.”
Expanding from the online realm into the world of bricks-and-mortar is another future plan for Nubian Skin, if everything goes according to plan. “If we were to partner with any department stores it would be amazing to be stocked in Harrods, Harvey Nichols, Debenhams, Selfridges or John Lewis in the UK. And in the US, department stores like Macy's, Nordstorm and Bloomingdales, that would be fantastic.” However, Hassan decided to launch Nubian Skin online because “as a start-up one of the easiest things to do is to start online," and ship internationally.
"There is a demand for nude lingerie and hosiery"
“But also given the fact that the mainstream has ignored the need for nude lingerie for women of color for so long, walking into a department store and asking them if they can stock us – well first of all you are not likely to get very much attention, second of all, when you do that you are almost putting all your power in their hands, which puts you on the back foot,” added Hassan. “And I knew there were a lot of women like me, who have darker skin tones, who have this problem and there is a demand for nude lingerie and hosiery. So I thought if we launched online and they could see what a huge following there is behind this, they will think twice and may pay attention to us.”
Since launching Nubian Skin's social media channels, as well as blog site, the label has gained a huge online following. “The number of people who have shown interest in Nubian Skin has been absolutely phenomenal, having a whole community of people behind an idea is amazing. The mainstream media have also been supportive and helped spread the word which is just amazing, I never expected this level of support.”
Nubianskin.com is currently open for pre-orders and will officially launch its e-commerce on October 1, 2014.
“My nude isn’t the nude I see in shops. Despite the reality that women of colour have the same needs as all women when it comes to lingerie and hosiery, the industry simply doesn’t cater to us. So, I thought, it’s time to rethink the definition of nude,” said Hassan, explaining where she found the inspiration for her lingerie label.
Nubian Skin: Redefining 'nude' lingerie"I wanted women of color to feel included"
The former economics graduate turned designer was frustrated by the lack of nude, or flesh tone options available to her and decided it was time to cater to the needs of women of all color. “If a woman works in a professional atmosphere and she wants to be taken seriously, she cannot wear a sheer blouse with a coloured bra or a white dress with yellow shoes and black tights because then she just looks like a bumblebee. I wanted women of color to feel included and to be able to shop their own shade of nude.”
Advertisement
plus size club dresses wholesale plus size clubwear dresses
Although other lingerie labels have tried to include darker shades in their nude range, such as Marks & Spencer with its Nearly Naked line, the color options have been limited to one or two deeper tones and restrictive in their sizing options as well. “I think that there a lot of brands out there making incredible items of lingerie, that is just a fact. But with regards to their nude offering I think that it is just something many designers, or perhaps decision makers at the brand, have chosen not to look at,” noted Hassan. “Or maybe they have and its just not something that has really taken off. I can't really say why they do what they do, but it's a gap in the market which we can address.”
Hassan felt that she was the right woman to address that gap in the market. “Launching my own lingerie line was not a very natural jump for me to make,” explained Hassan, who previously studied finance and development and worked as a strategy consultant and analyst, “but I have always been very interested in fashion.” To ensure she was successful with the development of her first collection and to understand the design behind the lingerie, Hassan took time off work to study fashion design in Paris before going back to London to launch Nubian Skin.
Once back in the UK, Hassan began researching which true-to skin tones would be best for the label. The lightest shade available from Nubian Skin is called 'cafe au lait' and is said to be suitable for women with a lighter skin tone, or with a mix of ethnical backgrounds. Then there is 'caramel,' a rich golden-brown tone, followed by 'cinnamon,' a medium dark color. Finally there is the darkest shade, Berry, “a really lovely deep, rich cocoa color.” In order to help her customers find a suitable match, Hassan has been uploading images to the label's Instagram account prior to the store' s launch.
"OhNubian Skin: Redefining 'nude' lingerie that's me, that's my skin tone"
“We have had a lot of comments from users saying 'oh that's me, that's my skin tone' which is amazing, but we also have been using foundation colors to match the tones and act as guidelines to help customers find their match.” Once customers have found their match they can pre-order a bra, pants and tights all for under 100 pounds, as Hassan aims to have her label accessible to all women. For example, essential T-shirt bras retail for 29 pounds, thongs for 10 pounds and classic lace push-up bras for 39 pounds.
Although Hassan does have a good selection of nude-tones, some customers have been expressing their concerns regarding the sizing options available. Nubian Skin currently offer bras in sizes 30B to 36DD/E, which leaves out a number of women. “The decision to use the normal sizing range for the first collection was one we thought about a lot, since a lot of women of color are very well endowed,” explained Hassan. “But when you first start up a business you have to be incredibly practical about things, otherwise you will lose money before you actually start. So we thought we would be very conservative and see if there was demand and then go from there. But we have listened to the initial feedback we have received and it has always been our plan, if things went well, to expand our sizing offer.”
Expanding from the online realm into the world of bricks-and-mortar is another future plan for Nubian Skin, if everything goes according to plan. “If we were to partner with any department stores it would be amazing to be stocked in Harrods, Harvey Nichols, Debenhams, Selfridges or John Lewis in the UK. And in the US, department stores like Macy's, Nordstorm and Bloomingdales, that would be fantastic.” However, Hassan decided to launch Nubian Skin online because “as a start-up one of the easiest things to do is to start online," and ship internationally.
"There is a demand for nude lingerie and hosiery"
“But also given the fact that the mainstream has ignored the need for nude lingerie for women of color for so long, walking into a department store and asking them if they can stock us – well first of all you are not likely to get very much attention, second of all, when you do that you are almost putting all your power in their hands, which puts you on the back foot,” added Hassan. “And I knew there were a lot of women like me, who have darker skin tones, who have this problem and there is a demand for nude lingerie and hosiery. So I thought if we launched online and they could see what a huge following there is behind this, they will think twice and may pay attention to us.”
Since launching Nubian Skin's social media channels, as well as blog site, the label has gained a huge online following. “The number of people who have shown interest in Nubian Skin has been absolutely phenomenal, having a whole community of people behind an idea is amazing. The mainstream media have also been supportive and helped spread the word which is just amazing, I never expected this level of support.”
Nubianskin.com is currently open for pre-orders and will officially launch its e-commerce on October 1, 2014.
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The 43-year-old fashion designer has created the limited edition collection in a pale pink colour palette, reported Daily Mirror.
Profits from the range, costing between $40 and $80, will go towards funding the Linda McCartney Centre in Liverpool - which was named after Stella's mother who died of breast cancer in 2000 - helping to fund a new mammography suite.
Also read: Victoria Secret makes bras for breast cancer survivors
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"There are so many women affected by this terrible disease and even more people affected by the loss of the incredible women in their lives," Stella said.
"There are preventive ways that can help; having knowledge of your body, maintenance and upkeep. Raising awareness on breast cancer is critical," she added.
Profits from the range, costing between $40 and $80, will go towards funding the Linda McCartney Centre in Liverpool - which was named after Stella's mother who died of breast cancer in 2000 - helping to fund a new mammography suite.
Also read: Victoria Secret makes bras for breast cancer survivors
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"There are so many women affected by this terrible disease and even more people affected by the loss of the incredible women in their lives," Stella said.
"There are preventive ways that can help; having knowledge of your body, maintenance and upkeep. Raising awareness on breast cancer is critical," she added.
Tuesday, September 1, 2015
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